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January 2018

Do’s and Don’ts When Choosing Color for Your Marketing Materials

By Design, Marketing

Wisely chosen colors communicate who you are as a brand and a company. “A study from the University of Toronto…revealed most people preferred simple color combinations that relied on only 2 to 3 favorite colors” (Hauff, 2016). It is not only your logo and text that communicates in your marketing materials—color also communicates who you are as a brand. Complementary colors are opposite of each other on the color wheel, but interestingly, red and green, which are complimentary, “are a common problematic combination for people who have some color blindness… Facebook is blue because Mark Zuckerberg is red-green colorblind? He sees blues the best” (Hauff, 2016). Interestingly, blues and greens have a calming effect, while blue is more business-like and greens convey instruction and…

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